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Ready to quit Adcenter

Ads went from 23,000 impressions a day to ZERO



4:55 pm on Nov 15, 2010 (gmt 0)

5+ Year Member

The issue that I'm writing about (sudden tanking of impression stats for Microsoft AdCenter customers) appears to have been heavily discussed already, but the latest posting seems to be 11-12-2010, so I'm basically wondering if anyone has any new information.

The specifics of my particular case are below:

I just started a week ago on a small-scale with Microsoft AdCenter to try it out and I was psyched about the first day's results, in which my ads were seen over 23,000 times.

Two days later, with my account depleted, I added more money, hoping to continue the status quo.

The next day, I check my stats and I have ZERO impressions.

Since then, I've talked to six different AdCenter employees -- with the number six being 4 greater than the number of impressions that my ads have had during that time.

Everyone kept giving me "solutions" that sounded sure to work -- and none of them made any difference whatsoever.

My question is: Should I give up on AdCenter and look elsewhere?

Are the golden days (or in my case the golden DAY) likely to return or is the new reality of high CPCs and low impressions likely to stay around post-merger?

Thanks for any feedback!


11:12 pm on Nov 15, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

What type of bids where you placing?

I've seen certain niches won't show ads unless you bid a minimum amount greater than .30 or more no matter if there are ads currently showing for it or not.


6:06 am on Nov 16, 2010 (gmt 0)

5+ Year Member

Thanks for the response. I don't think the bids were a problem, because I even tried raising all keyword bids to a dollar (5 times the average keyword price at the time) and still no ads were served.

However, my impressions appear to be returning to their earlier levels as of tonight, and the latest person I've talked to at AdCenter says that the service has been slow in reflecting changes made to accounts recently.

My impression based on other people's feedback is that AdCenter is having some major system problems related to their import of accounts from a recent merger with Yahoo!


9:55 pm on Nov 23, 2010 (gmt 0)

10+ Year Member

I think Yahoo is going to have second thoughts about this alliance. There was a time that I thought YSM is subpar, but AdCenter is even more so.

this is not a Microsoft rant. I am a big fan of MS languages and Visual Studio. Just Adcenter, which is a big disappointment, and i am being generous.


11:53 am on Nov 24, 2010 (gmt 0)

10+ Year Member

There is a real problem with Adcenter where traffic just declines on a daily basis, it starts high and dries up. Its not a new problem its been around since I can remember.

Its probably related to ad evaluation, ctr and other factors but makes using the system like trying to extract blood from a stone.

Customer support are very polite but the other big problem is that they are often outsourced personnel and do not talk to technical, quality and other departments. You feel CS are informed on a need to know basis and thus they have little useful info to pass on to frustrated customers.


6:20 pm on Nov 26, 2010 (gmt 0)

10+ Year Member

makes using the system like trying to extract blood from a stone

well said.


8:42 pm on Nov 26, 2010 (gmt 0)

5+ Year Member

Our business has been cut in half since the migration, same exact campaigns, ad groups, keyword etc. Adcenter system sucks. They don't display our ads nearly as much. The Yahoo system triggered A LOT more search queries than Adcenters system does. Also, our bid price has increased by about 25%. I will be very interested to see how Yahoo's revenue stacks up once the quarterly numbers are in after this transition. This transition has been a disaster for myself, as well as many others I know.


6:22 pm on Nov 28, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

We run a few campaigns on MS ads, about 1/15th of what we spend on Google ads.

A few have done OK, but the biggest problem seems to be that the search volume % is much less for a lot of niche keywords. Sort of like maybe Bing is used more by the social networkers, while Google is used by the somewhat more tech savvy people? ... I dunno.


3:14 am on Nov 30, 2010 (gmt 0)

5+ Year Member

Quit today....harshly!

They said that I too many Adsense ads the first time. Fixed that with one ad.

Not good enough - remove them all. Fixed that and removed ALL ads.

Not good enough - their "experts" reviewed it and said it had to too much advertising.

What I had was 1200 words pure original VERY WELL WRITTEN content discussing some hosting products, then 10 links to different hosting companies. These were affiliate links.


So unless you sell the product yourself, you are screwed apparently.

Meanwhile, there are hundreds of TOTAL MFA sites littering their results pages, not to mention the domain name spam sites littering their natural engine. What a TOTAL joke!

Told them to go #*$! themselves;

[edited by: werty at 3:41 pm (utc) on Mar 10, 2011]
[edit reason] Removed Link to a 404 [/edit]


7:28 am on Jan 25, 2011 (gmt 0)

5+ Year Member

It seems a terrible shame, one thing that seemed to set them apart before the transition was excellent customer service. I've not had call to use them recently, but it sounds like it's going downhill fast if they are outsourcing customer service. Also like many others, since the transition, I'm not seeing anything like the traffic levels I enjoyed with the same campaigns on Yahoo.

Tropical Island

2:53 pm on Jan 26, 2011 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member

My costs have not changed one bit.

Good news is I'm not wasting the Yahoo monthly charges anymore.

MSN has very few impressions & fewer clicks.

A complete waste of time & energy.


10:08 pm on Feb 3, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

im now in the same boat as you guys....except its because MY ADS that have been happily runnning for MANY MANY MANY MONTHS

are being DENIED - IN REAL TIME! someone in the review depo is having a laugh at my expensive, im FURIOUS!


12:06 am on Feb 4, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



7:22 am on Feb 4, 2011 (gmt 0)

5+ Year Member

Jusr recently slapped my account over 'quality issues' (sound familiar?). They do at least give you the opportunity to try and correct matters and will re-instate your account, although it's took them a week so far with mine and all this time I have no advertising running.

Their organic search results are often garbage and yet they put sponsored advertisers who are willing to pay them to be in search results under the microscope.

They think their google now except they don't have a tenth of the traffic volume!


8:29 pm on Feb 4, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

yes yes yes.....im getting google flash backs like hell argggg.

but yes, atleast they are telling you what you are doing wrong and working with you to correct it, taking a lonnng time as well. :-(



3:39 pm on Feb 9, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

got it sorted, all is well again.

i really can't say anything bad about MS customer service.

if it was goog, i'd be screwed.

if anything funky starts to happen, CALL CUSTOMER SUPPORT, and work with them to figure it out.


10:58 pm on Mar 2, 2011 (gmt 0)

5+ Year Member

" really can't say anything bad about MS customer service. "

I can!

I quit them long ago. wont ever go back

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