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Adcenter Accounts Suddenly Stopped Spending

Adcenter campaigns suddenly stop with no news of editorial punishment.

3:06 pm on Oct 28, 2010 (gmt 0)

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In the last few days several of our adcenter accounts have suddenly stopped generating spend. These are accounts with hundreds of adgroups and thousands of keywords. It's a sudden issue, but I suspect its somehow related to the migration. My reps have said they have other clients facing similar issues, but I can't find anything on the forums about it.

My server logs show short bursts of traffic for maybe an hour in the early morning and then not a single impression the rest of the day. Bids are not the issue, as I've tested raising some bids to 400% of their current levels and the ads still aren't showing.

So anyone else see a similar issue with adcenter? This transition seems to be a disaster so far...
6:51 pm on Nov 5, 2010 (gmt 0)

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Hi Tina,

I am a Premium Account Member (X1497821) and everything was going great until yesterday morning when the ads stopped running. (I have been running ads on MSN for years now.)

This past weekend, I broke out my campaigns to three targets:

1. Yahoo & Bing Only
2. Search Partners Only
3. Content/Display Network

After doing this I noticed that I wasn't really getting any traffic from the Search Partners. The other groups seemed to be doing OK, although there was a moderate decline in traffic.

Then the following morning everything stopped. I tried calling my Ad Rep yesterday and today and also sent an email. I have not heard back from her. I called MSN Support and they couldn't figure out why my ads weren't showing and said I would need to get in touch with my ad rep. The ticket number she gave me was 1142156431

Thanks for any help you can give me with this.

6:58 pm on Nov 5, 2010 (gmt 0)

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Read this post - why the transition is problematic on so many levels.


MSN needs to allow all sites a place in the list. They're trying to exclude so-called lesser sites because they make money from advertising clicks, when there are not enough so-called "QUALITY" sites to fill up their Sponsored Results areas. This is why Yahoo! worked so well - the bigger budget companies with the higher quality sites got top billing, and below that users could check out the smaller Mom and Pop sites, some content by MFA sites - a whole mixed bag.

More choices for the users, EVERYONE was allowed to play. Everyone was happy. Adcenter is trying to weed out what they consider to be "lesser" sites (MFA content based etc.) and they are leaving hundreds of thousands of dollars on the floor.

For what? Trying to compete with Adwords? As Dirty Harry once said...

"Every man has to know is limitations" - So does every company.

We spent between $500 - $800 a day in the Yahoo! system. Now we spend ZERO! And we're only a Mom and Pop company. How many PPC managing companies have fled the scene.

So is it hundreds of thousands you are losing a month now, or is millions a quarter. Whatever it is, I would love to sit in a boardroom and give my two cents worth. There is way to make this work using common sense and allot less overhead.
9:58 am on Nov 8, 2010 (gmt 0)

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"If there were editorial reasons the CS people should know. Doing it 'secretly' so that not even the reps know if an account is flagged for quality reasons would be totally asinine."

Actually that's exactly what they do, it might sound shocking that a multi billion dollar company thinks its perfectly OK to freeze accounts without any warning to customers but that is exactly what they do. Said customer is left to call in to be told the good news.

How do I know this, well quite simply I have been on the receiving end. A couple of my sites were a little content thin and umm ad heavy and that was the reason for account closure.

Ok fair enough, I said to the rep. I then asked why it was a company such as Adcenter has such poor communication skills and whether that kind of treatment was the norm at Microsoft? Oh and I also asked why it was that other 'thin' advertisers such as Ask and info.com were not having their accounts paused and would these questions be put to the quality team?

Needless to say they did not or preferred not to provide an answer and off the record my rep agreed it probably was a case of 'money talks' and tough luck sir. Asinine? I'd say so!
12:38 am on Nov 10, 2010 (gmt 0)

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I finally heard back, and yep, all my ads stopped running because of 'quality issues'.

Can you believe they did this without informing me, or putting a flag on the account that a CSR could see and tell me about? OH NO, Microsoft did this in the sneakiest way imaginable and it took a trouble ticket and two weeks to find this out! What kind of low down underhanded business practice is this? I'm not even arguing about the 'quality' issues. But doing it in this ultra lame manner? Unbelievable.
3:26 am on Nov 10, 2010 (gmt 0)

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What type of issues? Is the niche the issue?
6:40 am on Nov 11, 2010 (gmt 0)

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So I had a site that was a Wordpress blog with 290 something good original posts on it and had application forms on it, surveys, products, etc.

They said is was low quality and this long before the transition, and as they were saying this there were other sites that consisted of 14 pages TOTAL and were nothing but landing pages with 3 adsense units and THAT was it. They still exist;

Check this crap out;


All landing pages riding high in Bing and Yahoo for the keyword

bad credit installment loans

OK - My sites were MFA too, but with excellent writing, breakdowns, graphs, calculations, app forms that fed for real lenders, interactive tools, etc - AND IT LOOKS GREAT!

So explain that Tina!

When I was talking to a rep once they said,

"You can't have a landing page that is just a list of links - that is low quality and doesn't give our users a QUALITY search experience".

But they let Ask.com advertise there and ALL THEIR LANDING PAGES ARE A LIST OF LINKS. Same as Amazon. Bing also advertises on Google and their landing pages are ALL LISTS OF LINKS.

They're squeezing out the little guys. End of story. Their so-called low quality score is total bunk. It's total bull#*$!.
7:55 pm on Nov 11, 2010 (gmt 0)

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Hi Everyone,

Firstly, for those of you who provided an SRX ID, thank you... if you did not recieve a Sticky Mail message from me to follow up, it's because I was told you would be contacted by support. If you have not yet been contacted and still have an outstanding issue, please post your SRX ID and I will look into it for you (or, if you have an assigned rep and they are being unresponsive, please send me a Sticky Mail with their name and I will make sure they get in touch ASAP).

Secondly, I do understand your frustration, but please remember that I am sincerely trying to help as best I can while working within the confines of limited visibility into your particular circumstances, adCenter accounts, web sites, etc. I am not part of the adCenter Support staff--I have no direct access to the ticketing system to see what your particular issues are--but I am committed to helping you get answers through following up on your behalf as necessary.

To be clear, the scope of my role as Community Manager does not include making decisions around what is and is not a quality site; quality controls are managed by our Editorial department. You'll find the adCenter Editorial Guidelines here: [adcenterhelp.microsoft.com ].

That said, I will continue to stop by periodically to collect SRX IDs and Sticky Mails with rep names as necessary, though my primary focus will continue to be on the blogs and forums located on MSA Community site.

1:08 pm on Nov 12, 2010 (gmt 0)

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I have the same problem. I used to run an account in YSM where I had about 8,000 impressions a day. Now, it was supposed to be more, but the number is barely above 2,000, sometimes even less.

I wrote an email to the CS and I get a reply that has nothing to do with the problem I reported. Instead, they give me tips on how to optimize the existent ads and so on...I know I have not optimized it since the transition, but I won't spent time on it unless it's worth it
4:59 pm on Nov 12, 2010 (gmt 0)

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Tina, Thanks for the help. Somehow, perhaps through your efforts, my campaign started working again. I am really glad there was this forum, because I was completely in the dark as to what was happening until I started reading these posts. And being able to find out about the issue and reason why goes a long way in keeping my bosses happy. :)
1:28 am on Nov 16, 2010 (gmt 0)

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Microsoft has destroyed Yahoo! with this. Yahoo may end up owning Microsoft after this mess.

I see a couple of problems from my recent experiences:

Adcenter is fundamentally horrible. There is no way to intelligently flag editiorial issues to an account that is deemed low quality? How about some interaction with advertisers so they know what is going on. I have pleaded with feedback and information and get nothing. The customer service reps are as lost as we are.

The Editorial staff is the spawn of satan. They need to be held accountable. They are doing a horrible job and they have no accountability and have no interaction with the customer/advertiser. They should be forced to interact with the customer so they can bear the brunt of their mis-guided, illogical and nonsensical actions.

I don't think I have experienced a bigget cluster than what was the Yahoo! Bing Merger. I advertised on both for the last 4 plus years, if I had to give up one or the other it would have been adcenter. Instead Microsoft has blown them both up.

The only good to come out of it is some renewed success with Google. Shocking eh?

The funny thing is to see the troubleshooting the poor reps have to do on some of this stuff. Telling people to increase bids 4x-10x due to increased competition. Actually in some segments I am in there is LESS competition after the merger because of many different reasons, yet bid prices are still ridiculously high and even then you can't seem to get traffic.

There is nothing good about adcenter now. Before it was a bit quirky and off, now it is just broken. They have destroyed Yahoo!. I hope Yahoo! has income guarantees from Microsoft for this mess.
1:52 am on Nov 16, 2010 (gmt 0)

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I've used adcenter for a long time and when the switch happened, I did not migrate my Yahoo ads to my account.

I instead just set them up as new campaings in my existing account using the Desktop editor which works pretty good.

Fortunatly, I have not seen a lot of the problems people are reporting and I have to think that is because I did not migrate the Yahoo account over.
2:53 am on Mar 1, 2011 (gmt 0)

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"Fortunatly, I have not seen a lot of the problems people are reporting and I have to think that is because I did not migrate the Yahoo account over."

That's because MSN purposely shut out thousands of Yahoo advertisers and favored their original Adcenter accounts. Why do I know this? Because my sister went through the same thing I did and lost all her traffic.

During her frustration with the "transition", she became very friendly with Yahoo! service rep. The service rep still remained in contact with after she resigned with the new Adcenter, she divulged the following - quote;

"It was clear after the engineers flipped the switch that the original Adcenter customers were going to be given preferential treatment...my customers were denied every time, while sites that were approved were all original Adcenter customers".

And after all the research we did to find out why complete MFA sites are being allowed in the system, and why we were denied for having ONE LOUSY aff link, and NO ADSENSE, and no advertising of any kind, made it VERY clear that this statement from their ex-employee is indeed what went down.

The good news is I have focused for 4 months creating bags of good content, and we almost back to our original profit without spending a dime on PPC with ANY network.

Hey MSN! Thanks for the free traffic, and PS......you are STILL easy to spam. Bite me.
2:59 am on Mar 1, 2011 (gmt 0)

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So Tiny.

The company you work for has such a pathetic customer service system that you and other reps have to resort to running around on forums to help them out?

I would quit that job. You are working dishonest people in a corrupt corp.

I see Bing STILL has the total SPAM Advertising results, completely wiping out the natural results from site above the fold.

Total junk, and me and my blogging buddies who do this full time are going to be slamming the BING JOKE HARD baby.......HARD!
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