MSN vs. Yahoo Traffic

generally... similar splits observed across many accounts.

recent article in the wsj about how comscore "counts" traffic said...

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ComScore has shifted how it reports its data after Yahoo's "contextual searches" skewed results in June. While comScore's definition of a search included the traditional search-box query type of searches, it also included some automatic search results that pop up without a user entering a specific query. Now, the group is measuring U.S. explicit core searches, which exclude contextual searches that don't reflect any intent by users.
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Y's ppc traffic has been inflated by adware popups and other shenanigans for a very long time... once this merger goes through, it is my opinion that one of two things will happen...

M will learn to look the other way and keep this garbage traffic and everyone here will be complaining about the worsening roi there at M+Y...

or...

or M will figure out the games that have been played with the numbers and the shat shenanigans of Y's past will be completely unmasked...

time will tell if i'm just a delusional whacko. :-)

look forward to hearing about how your numbers change... post merger.

by that, i mean, someone's got to be wrong here - the reported shares or the behaviors most people see... we'll find out soon.