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Bing.com vs. Bing.ca

This makes no sense!



2:25 pm on Sep 25, 2010 (gmt 0)

10+ Year Member

So I imported all my ads in Yahoo to MSN adcenter, but when I did so, it created a duplicate of all my ads. For example, now I see:

Ad Group 1
Ad Group 1_CA
Ad Group 2
Ad Group 2_CA

I asked support what the "_CA" groups are, and they said those are to reach people in Canada who use Bing.ca. The normal ad groups will only reach people in Canada who use Bing.com.

So I asked them, "Once the merger is done and I want to create a new ad group, how do I create the duplicate ad group that reaches Bing.ca?" (I don't know how, as the system did it for me automatically when I imported my ads.)

They said I just have to make sure the language is set to English and the geo-targeting is set to Canada and it will reach people who use Bing.ca.

I said, "My first ad group already has the language and location set to English and Canada, so what is the point of the duplicate ad group?"

They said, "The duplicate ad group is to reach people who in Canada who use Bing.ca." But if that's true, then the implication is that the first ad group cannot reach people who use Bing.ca.

But they said the first ad group would reach people who use Bing.ca if the settings are set to English Canada.

So why do I need the duplicate ad group...?

And back and forth we go! lol

Does anyone else understand what I'm saying because adCenter support doesn't seem to get my question.


6:30 pm on Nov 10, 2010 (gmt 0)

5+ Year Member

Yeah, I just ran into that myself.

Basically you will have to setup serparate adgroups for Country/Language:
Country = USA & Language = US English
Country = USA & Language = US Spanish
Country = Canada & Language = CDN English
Country = Canada & Language = CDN French
.....etc. for all country/language combinations

Apparently you can copy a current adgroup. Doesn't work in Firefox, and they suggested using IE. I informed them that most techs don't use IE. dead silience


7:20 am on Nov 11, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Apparently you can copy a current adgroup

I did that once long time ago (within the interface) when creating a new ad group.
I was surprised to see that any change to one would cause the change to another ad group or something like that (hard to recall the exact thing now).

It turned that with using existing ad group as a template for a new one caused new one to carry the same ID.


8:20 pm on Nov 11, 2010 (gmt 0)

10+ Year Member

Yeah, I finally figured this out. So for example if you have one ad group but you want it to reach the US, Canada, and the UK, you have to have three ad groups, one for each country. This is VERY inconvenient.


2:59 am on Nov 12, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Yeah. The way how Microsoft made it to be language dependent plus geographic region has always been a pain.

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