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Merging Yahoo Accounts

Is it necessary?

     
4:10 pm on Jul 2, 2010 (gmt 0)

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If you have identical accounts/campaigns in MSN and Yahoo, is it necessary to deal with all the merging and shortening of ads, etc. so the Yahoo campaigns will merge seamlessly? Or can I just forget about my Yahoo accounts and let them die, keep my MSN accounts and campaigns, and simply check a box or something saying "run in Yahoo"?
12:58 am on July 10, 2010 (gmt 0)

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Yes, you're better off just continuing on with your current MSN accounts. There's no reason for you to pull in an identical account and it would actually be a bad thing since you'd have to start your account history from scratch.
1:26 pm on Sept 10, 2010 (gmt 0)

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So if you have an adcenter account it will automatically start displaying ads in Yahoo? No need to specify which engine you want them to display in?
3:46 pm on Sept 14, 2010 (gmt 0)

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I'm pretty sure they will give you an option to display in Yahoo. It might be the default though so you'd have to uncheck it possibly if you didn't want to show up in Yahoo.