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Anyone else get way too high AdCenter conversions last week?



6:34 am on Nov 10, 2009 (gmt 0)

10+ Year Member

We use AdCenter's conversion tracking tag.

Last week in one of our campaigns our conversions went from an average of 5 a week to 33 for the week!

I checked our Google Analytics account and it is saying we really only got 7 conversions from AdCenter last week.

Did anyone else who uses AdCenter's conversion tracking tag get way too high data last week?

I am wondering if when they updated the AdCenter UI in the last few days it screwed up tracking.


11:36 pm on Dec 6, 2009 (gmt 0)

10+ Year Member

It 100% absolutely over-reports conversions. We've seen it show as many as 4 conversions from a single visit, which is impossible on this particular site.


3:43 pm on Dec 11, 2009 (gmt 0)

5+ Year Member

That is because by default AdCenter counts all conversions instead of only unique conversions. So when a visitor visits the page containing the conversion code two or three times then AdCenter will show it as two or three conversions.

To count only unique conversions you must use the corresponding conversion code. Check the help pages for more info.


6:16 pm on Dec 14, 2009 (gmt 0)

10+ Year Member

@Dlocks thank you so much. Indeed you are correct, Microsoft has refined their conversion tracking tags.

For anyone else this is from Microsoft's help pages:

Start or stop conversion tracking
You can fine-tune your ad campaigns by tracking conversions (The completion of an action that was initiated by a customer as a result of viewing an ad. The action could be a purchase, a registration, or whatever you consider the best measure of the ad's success.) , which occur each time a customer clicks your ad and then completes a transaction—such as a purchase or service request. By default, conversion tracking counts all of your conversions unless you indicate a different method for counting conversions. You can easily turn conversion tracking on or off at any time.

To use this feature, you'll need to add a small code snippet (A block of JavaScript that tracks conversions on your webpages. ) to your website.
Please click one:
Start conversion tracking
Stop conversion tracking

1. Get the code snippet from Microsoft adCenter.
1. Click the Campaigns tab.
2. In the Campaign column, click the name of the campaign for which you want to start conversion tracking.
3. On the Campaign selected page, click Change settings.
4. Under Campaign settings, select the Track conversions check box.
5. Click Show code.
6. In the Web address prefix box, select the protocol that your site uses.
7. Click Copy code. Doing so copies the code snippet to your computer clipboard (A temporary storage area on your computer when you use copy and paste. Sometimes used when you import a list of keywords for an ad group.) .

If you are using Mozilla Firefox, copy the code snippet by selecting it and then pressing CTRL+C.
2. In your webpages, paste the code snippet anywhere within the HTML body tags of the pages that you want to track by pressing CTRL+V.
3. Optional: To change how conversions are counted, do the following:
1. In the code snippet, immediately before the first </SCRIPT> tag, paste the following code:

microsoft_adcenterconversionparams = new Array();
microsoft_adcenterconversionparams[0] = "dedup=[METHOD]";

2. Replace [METHOD] with the number value that indicates how you want your conversions counted. Use "dedup=1" if you want to count one conversion per click; use "dedup=2" if you want to count one conversion per unique URL.

For more information about these options, see How conversion tracking works.

If you want to count one conversion per click, your finished script will look like this:
//copied code...
microsoft_adcenterconversionparams = new Array();
microsoft_adcenterconversionparams[0] = "dedup=1";

3. In the NOSCRIPT element, at the end of the IMG tag's SRC property, paste the following code:


4. Replace [METHOD] with the same number value you used in Step 3b.

For example, your IMG tag will look like this:

<IMG width=1 height=1 SRC="https://11767.r.msn.com/?type=1&cp=1&dedup=1" />

Where 11767 is your account number.

1. Click the Campaigns tab.
2. In the Campaign column, click the name of the campaign for which you want to change conversion tracking.
3. On the Campaign selected page, click Change settings.
4. Under Campaign settings, clear the Track conversions check box.
5. Remove the code snippet that you placed within the HTML body tags of your conversion webpages.


When you stop conversion tracking, your reports still contain the conversion data that was collected while conversion tracking was on. However, conversion data is not reported after you stop conversion tracking.

The following is an example of what your script will look like:

microsoft_adcenterconversion_domainid = 11767;
microsoft_adcenterconversion_cp = 5050;
microsoft_adcenterconversionparams = new Array();
microsoft_adcenterconversionparams[0] = "dedup=1";
<SCRIPT SRC="https://0.r.msn.com/scripts/microsoft_adcenterconversion.js"></SCRIPT>
<NOSCRIPT><IMG width=1 height=1 SRC="https://11767.r.msn.com/?type=1&cp=1&dedup=1"/></NOSCRIPT>
<a href="http://advertising.msn.com/MSNadCenter/LearningCenter/adtracker.asp" target="_blank">::adCenter::</a>


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