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The latest is this....
I use the dynamic match type variable to display the match type of the keyword that triggers an ad. I am seeing match types that do not exist in my account triggering ads. It does not show up in my Adcenter reports, but it does show up on my interanl reporting system, becuase I looked for that dynamic variable.
I have keyword1 (exact match) and keyword1 (broad match) in a given ad group. I am seeing a lot of traffic from keyword1 (phrase match) even thought the phrase match does not exist.
My question is why is this happening and how can I stop it. I'm getting some sales from these phrase match keywords, but from a management standpoint it's not reliable nor does it provide a way to make educated decisions on bids based on ROI.
Anyone else seeing this and if so what are you doing about it? I realize adding a phrase match variation may help, but why isn't my braod match triggering this ad?
Since some of these match types were performing somewhat well and I couldn't see any stats on them I decided to add a few of the ones with higher traffic to see what happens. Boom - stats are there for these keywords!
So basically even though I had not added these keywords, MSN was using them. That doesn't seem right to me!