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Bing's Search Share Is Up, Are You Advertising To Take Advantage?

     

engine

8:17 pm on Jun 25, 2009 (gmt 0)

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Are you taking advantage of the increased search share on Bing and advertising with adCenter?

I'm giving it a try, shouldn't you?

Demaestro

8:34 pm on Jun 25, 2009 (gmt 0)

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Yes I started paying more attention to my visits from there.

I decided when they made IE8 part of the windows update and I saw that Bing is the default search provider they try to force on you that more and more people would end up coming from there.

I may follow suit engine and give adCenter a try.

jecasc

8:53 am on Jun 28, 2009 (gmt 0)

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Is Bing displaying ads from yahoo? I just checked and I am already advertising on Bing.

What I think is funny is, that Microsoft is using Google Adwords to advertise Bing on Google. At least here in Germany.

martinibuster

10:00 am on Jun 28, 2009 (gmt 0)

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What I think is funny is, that Microsoft is using Google Adwords to advertise Bing on Google.

In the United States Google is advertising on Bing to promote AdWords for things like PPC. Is that funny too?

Bing is good enough for Google. Maybe it's worth investigating to see if it's good enough for you, too.

nomis5

12:41 pm on Jun 28, 2009 (gmt 0)

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What share does Bing have now? My sites seem to rank OK but the Bing share is still less than Yahoo. And that is really low.

blend27

1:08 pm on Jun 28, 2009 (gmt 0)

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We have excelent SERP for most of the keywords(long tail too) in our niche on BING, But the traffic is next to nothing. "Bing" like this for several years now. Maybe the people that look for our widgets -- Target Audience -- simply don't use that engine.

signor_john

1:44 pm on Jun 28, 2009 (gmt 0)



Bing is good enough for Google. Maybe it's worth investigating to see if it's good enough for you, too.

Or maybe Google can simply afford to make in-your-face gestures like advertising on a competitor's site. :-)

J_RaD

2:00 pm on Jun 28, 2009 (gmt 0)

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I decided when they made IE8 part of the windows update and I saw that Bing is the default search provider they try to force on you that more and more people would end up coming from there.

lets not forget the default search on firefox, the countless programs that try to install google toolbar, and all the dell that computers come jam packed with google software from the factory

[edited by: J_RaD at 2:00 pm (utc) on June 28, 2009]

maximillianos

5:07 pm on Jun 28, 2009 (gmt 0)

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When their 100 million campaign is over, Bing will have captured a few search share points from Yahoo, whom they will end up buying (Y's search business) for billions anyway and none of this will matter. Google will still be the growing leader. Ying will be a distant second. And we will probably still have to read about Cuil and their 0.000467% market share every few months ;-)

signor_john

6:38 pm on Jun 28, 2009 (gmt 0)



And we will probably still have to read about Cuil and their 0.000467% market share every few months ;-)

And most folks will continue to think of Cuil as "that Gaelic-language search engine." :-)

Wlauzon

7:10 pm on Jun 28, 2009 (gmt 0)

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..but the Bing share is still less than Yahoo..

For the past 30 days on one of our ecommerce sites. This includes the first 2 days before Bing went live:

Visits..Orders..Refererring URL
31,032..266.....www.google.com/
10,898..74......www.mysite.com/ (internal site links)
5,053...29......www.yahoo.com/
2,392...18......www.bing.com/
2,104...13......shopping.yahoo.com/ (Yahoo shopping searches)
1,801....9......search.yahoo.com/

(For the previous 30 days, before Bing was live:)
31,989..240.....www.google.com/
10,672...61.....www.mysite.com/
5,675....15.....www.yahoo.com/
1,984.....9.....search.yahoo.com/
1,910....12.....shopping.yahoo.com/
1,467.....7.....www.msn.com/
1,308.....5.....search.live.com/

1. Bing hits and sales are higher than combined MSN and Live Search for previous 30 days. Notice that search.yahoo.com has dropped off of the top 5 list in the last 30 days.
2. This list only includes selected relevant URL's that resulted in at least one sale. Mysite.com is combined results from internal links on the ecommerce site, our blog, our forum, and an associated tech info only site.
3. The tracking code does not seem to be working for Bing referrals, or there have been no sales for MSN ads, not sure which - but our MSN ads are only about 1/50th of Google right now.

editsha

5:50 am on Jun 29, 2009 (gmt 0)

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Isn't Bing displaying ads from yahoo? and if yes then were will MSN ads feature.

graeme_p

10:05 am on Jun 29, 2009 (gmt 0)

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I am also seeing good rankings in Bing (better than in Google) but little traffic.

I think the extended snippets are losing me traffic: it does a good enough summary that a lot of people get what they want from it.

I have added the meta tag to prevent it, but Bing has not reindexed yet. I hope it does so faster than Live did.

2clean

10:57 am on Jun 29, 2009 (gmt 0)

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It's all going to be different based on niche, but to throw this into the ether....

I find Bing users as having greater longevity on their visit when compared to a Yahoo visit. On average twice as long.

golocal

2:22 pm on Jun 29, 2009 (gmt 0)

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Pre-Bing,Googlewas 80%of my Search Engine Referals with Bing Google is 83.02%an increase of 3.98%
Live and MSN were were5.07%of my Search Engine Referals with Bing they are 0.38% a decrease of 92%.Which is to be expected.
Yahoo was 10% of my Search Engine Referals pre Bing. With Bing Yahoo is 8.76% a decrease of -10.45%
In my case it appears as if Bing is taking from Yahoo opposed to Google.
I added Live and MSN pre Bing and compared to post Bing
Search referals from MS after Bing is up 45% which is ok with me.

Numbers form Analytics using past 30 days vs a 30 picture pre Bing.

fargo1999

2:27 pm on Jun 29, 2009 (gmt 0)



I think now it is the best time to take advantage of this (not sure if I should post it in public though ;). The same situation was with Adwords or Adsense - whoever was the first made most of the money because the advertisers competition were poor.

engine

2:46 pm on Jun 29, 2009 (gmt 0)

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>whoever was the first made most of the money because the advertisers competition were poor.

Precisely my point fargo1999, thanks.

Scott_F

3:44 pm on Jun 29, 2009 (gmt 0)

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We're an agency. Overall across several sits, traffic from Microsoft search properties has doubled since the big Bing push. Just keep in mind that MS share is in low single digits, so the absolute impact is quite low.

avalon37

4:19 pm on Jun 29, 2009 (gmt 0)

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MSN's CPC prices are REALLY, REALLY high. I'd say 30% more than Google for the same positions/rankings and the conversion is not better (slightly lower). It's still worth advertising, I just had a hard time paying MORE when conversion is not better than Google. Their pricing I believe has many, many flaws which keeps most of the biggest online retailers off MSN Adcenter.

JohnRoy

7:59 pm on Jun 29, 2009 (gmt 0)

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Agree to maximlianos point:
When their 100 million campaign is over, Bing will have captured a few search share points from Yahoo ... Google will still be the growing leader.

In addition: Although on some sites I see better incoming traffic through bing, it's still too early to determine the bottom line. The launching dust didn't settle yet.

kinley

11:00 am on Jun 30, 2009 (gmt 0)

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Bing has certainly attracted more advertising dollars then expected. If such Bing hysteria carries on, they will surely be able to garner a significant market share.

This will put Google back on its foot and prevent them to stop resting on their laurels.

JS_Harris

10:37 pm on Jul 1, 2009 (gmt 0)

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Bing is lagging behind Google, Yahoo and Google images in terms of traffic sent to my sites so no, i'm not concentrating on doing anything "just for Bing".

What Bing IS doing however is displaying MY images with links to sites that have hotlinked the images. Seems like it should be a simple matter to determine which server the images are hosted on but no, Bing seems to thing the site it finds images on is the host. not good.

bstring

9:04 am on Jul 3, 2009 (gmt 0)

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Bing still hasn't added spell correction. Shouldn't that be a number 1 priority for a search engine?

Tropical Island

1:19 pm on Jul 3, 2009 (gmt 0)

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In the first 2 days of July Bing has provided 0 impressions while Google AW has supplied 1000's for the same keywords.

All search terms are active.

ichthyous

10:04 pm on Jul 7, 2009 (gmt 0)

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Bing is sending some traffic to my site despite not being able to find my site at all for almost any search that I am on page 1 in google for. I find their search results dismal. Traffic from Bing is still far below Yahoo for me.