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Custom Date Ranges
With this feature you can now customize your campaign performance grids to quickly view performance data for your campaigns, ad groups, ads, or keywords for custom time periods that you specify—without having to run reports!
Ever used filters in Microsoft Excel to narrow down specific metrics?
Now you can apply custom filters to refine your performance data in adCenter. Finding the information that is most important to you by applying column filters to your campaign performance grids can help you hide low-performing keywords and let you focus on the high-performing ones.