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Don't drop acid into your ad

Forbidden keyword

3:32 pm on Jun 10, 2008 (gmt 0)

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10+ Year Member

joined:May 7, 2003
votes: 0

I've had an ad running on AdCenter for quite a while where the title of the product has the word "acid" as part of the name. It's not my title, it comes from a large international company. I modified the ad yesterday and it's now flagged as disapproved since it refers to drug use.

I imagine this is a new forbidden keyword that some algorithm has flagged. Surely, nobody ever uses the word "acid" in any non-drug use content (sarcasm intended). Unlike AdWords, I couldn't find a "Request Exception" link where the account's ad can be permanently flagged as to not being the violation the computer algorithm is try to stop.

So what are my options? E-mail or call support? Will a flag be set that will allow me to continue to make changes to this ad in the future, or will that re-trigger the algorithm and I'd have repeat the support contact every time?

Frankly, this is a minor ad in a large campaign and it's not worth my effort to track this down. Others may be wary about using "acid" in any of their ad text.

3:56 pm on June 10, 2008 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 28, 2002
votes: 2

I don't know if they have a way of flagging it so that you can edit it in the future, but I do know you can give them a call and they will usually get the keywords approved for you very quickly.