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I have 3 adgroups for 3 match types. These adgroups contains the same keywords & adcopies.
1. Flowers-Exact(contains only Exact match type keywords)
2. Flowers-Phrase(contains only Phrase match type keywords)
3. Flowers-Broad(contains only Broad match type keywords)
When I take the keyword performance report, the delivered match type in "Broad" match adgroup shows "Exact" match & "Phrase" match even though we have a separate adgroups for "Exact" and "Phrase" match types. Why does MSN behave this way? How they are saying that the delivered match type is Exact & Phrase for the "Broad" match adgroup?