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Serving of Ads in Different Match Types

7:39 am on Apr 16, 2008 (gmt 0)

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joined:Jan 2, 2007
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Can anyone give an idea about the following issue in MSN?

I have 3 adgroups for 3 match types. These adgroups contains the same keywords & adcopies.

1. Flowers-Exact(contains only Exact match type keywords)
2. Flowers-Phrase(contains only Phrase match type keywords)
3. Flowers-Broad(contains only Broad match type keywords)

When I take the keyword performance report, the delivered match type in "Broad" match adgroup shows "Exact" match & "Phrase" match even though we have a separate adgroups for "Exact" and "Phrase" match types. Why does MSN behave this way? How they are saying that the delivered match type is Exact & Phrase for the "Broad" match adgroup?