How do I find what search terms are triggering my ads

I am already using quite a few negative keywords

[nigelt74]

How do I find what search terms are triggering my ads

I can't figure out where to find this information, I have tried the help in adcentre, but am guessing I am not entering the correct search terms or something.

I have one Keyword that has had thousands of impressions and 6 clickthroughs

I want to find what people are searching for, so that I can remove most of those unneccessary impressions as the CPC is fairly high

[adCenterRep]

nigelt74,

The term or terms that are within your keyword list are the terms that trigger your ad. Just be mindful of the match types that you are bidding on and to place in your search term correctly when searching. I have placed an example below:

Broad: red
Search Term: I want a red flower

Phrase: red
Search Term: red flowers or flowers red

Exact: red
Search Term: red

By searching for your keywords, please search according to the match types bidded upon so that you can locate the ad with ease and high relevance.

Also there is a "Research Tab" within the account and this will supply you with alternative keywords that are being searched on the Live.com site.

adCenter Rep - MSFT

[ByronM]

so in other words the ONLY way to advertise on adcenter without being screwed is exact match only. Use 3rd party sites such as wordtracker to build your list prior to putting one red cent on MS's table.

[mrclark]

With MSN & Yahoo I'd stick to exact match and nothing else. Both are light years behind Google, in every way you can think of. Limit the money you give them and they might get their arses into gear - or they can contact somebody like myself who has around 100 'no brainer' suggestions which they should have implemented from day dot!