Welcome to WebmasterWorld Guest from 23.22.220.37

Forum Moderators: werty

Message Too Old, No Replies

How do I find what search terms are triggering my ads

I am already using quite a few negative keywords

     
11:10 pm on Mar 24, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:Apr 7, 2005
posts:112
votes: 0


How do I find what search terms are triggering my ads

I can't figure out where to find this information, I have tried the help in adcentre, but am guessing I am not entering the correct search terms or something.

I have one Keyword that has had thousands of impressions and 6 clickthroughs

I want to find what people are searching for, so that I can remove most of those unneccessary impressions as the CPC is fairly high

2:34 pm on Mar 25, 2008 (gmt 0)

New User

5+ Year Member

joined:Feb 15, 2008
posts:28
votes: 0


nigelt74,

The term or terms that are within your keyword list are the terms that trigger your ad. Just be mindful of the match types that you are bidding on and to place in your search term correctly when searching. I have placed an example below:

Broad: red
Search Term: I want a red flower

Phrase: red
Search Term: red flowers or flowers red

Exact: red
Search Term: red

By searching for your keywords, please search according to the match types bidded upon so that you can locate the ad with ease and high relevance.

Also there is a "Research Tab" within the account and this will supply you with alternative keywords that are being searched on the Live.com site.

adCenter Rep - MSFT

1:44 pm on May 1, 2008 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 26, 2003
posts:1284
votes: 0


so in other words the ONLY way to advertise on adcenter without being screwed is exact match only. Use 3rd party sites such as wordtracker to build your list prior to putting one red cent on MS's table.
3:07 pm on June 11, 2008 (gmt 0)

Junior Member

10+ Year Member

joined:May 23, 2004
posts: 140
votes: 0


With MSN & Yahoo I'd stick to exact match and nothing else. Both are light years behind Google, in every way you can think of. Limit the money you give them and they might get their arses into gear - or they can contact somebody like myself who has around 100 'no brainer' suggestions which they should have implemented from day dot!