Is it possible to split test ads with adcenter just like with adwords? If so how? Just create the second ad and they will do it automatically?
adCenter411
4:36 pm on Feb 18, 2008 (gmt 0)
Hi thecleaner, In every ad group you can create multiple ads. Within these ads, you'll see equal rotation until certain ones start to see better click-through. The system will then serve these ads based on their CTR (ads with a higher CTR will be served more often).