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The tool is a keyword research and optimization tool that integrates into Excel 2007, allowing you to extract keywords from any website, simply by entering the url, it allows you to understand popularity trends, in addition to demographic & geographic information.
Hmmm...sounds like a forced upgrade into the new 2007 Office product line that nobody seems to like...
I like it :)
And to answer your question. No and No.
1. Adcenter doesn't require Office
2. Adcenter doesn't require Windos
3. Adcenter doesn't require IE
4. Adcenter doesn't require you to use this
5. Nothing stops you or anyone else from becoming an adcenter partner to develop 3rd party interfaces for PPC management.
Way to go, Microsoft. Nice job!
[edited by: engine at 8:43 pm (utc) on Dec. 5, 2007]
[edit reason] See TOS [webmasterworld.com] [/edit]
Thanks for your interest in the Add-in.
To answer some of your questions: The data we supply is from Live Search and adCenter, and is enough to provide relevant and actionable data to help your search campaigns - both paid and unpaid.
We’d certainly advocate using tools like the KW Expansion wizard for campaigns on all engines as, although the data is adCenter-centric, the results will mirror those from 3rd party PPC providers to a large extent.
As for Internationally, we do not have a timeframe yet for adding other markets, but we’re working on it.