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MSN doesn't seem to realize the scope of the problem. They are seriously irritating the people who will largely determine whether they succeed or fail. If that weren't reason enough, all the relevant keywords being eliminated mean cash out of their pocket.
I've heard that if the keyword doesn't appear on your page, that can trigger disapproval. Maybe some of it is due to editors going berserk. Either way, it needs to be dramatically scaled back and/or reworked.
Maybe Adcenter's working hard on a fix, but I haven't seen much to indicate that in previous threads discussing this topic:
Exasperating Experience with MSN Editorial:
Landing page relevancy update:
When I called to complain, a support person did escalate my issue and follow up. He followed up by phone to let me know all the disapproved terms had been approved b/c they were obviously relevant. That was nice, but about a week later the emails started coming back in (we made no changes to the original upload).
Today was the worst though, the clients own website name with extra spacing was rejected. www.domain. com, domain. com, etc.
#3 for a reason...
The money is better spent elsewhere.
MSN - if you're listening - you have a LONG way to go.