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Why MSN Adcenter is Failing (Attn: MS rep)

I up my bid by 50% and the ad goes dormant!



3:57 pm on Sep 5, 2007 (gmt 0)

10+ Year Member

Somebody at MSN needs to take some responsibility and get their heads out of their butts.

I just upped the CPC bid over 50% on an adgroup which had been successfully running for over 6 months, and 1 hour later it's now invalid due to "Inaccessible website - Style guidelines - Technical requirements - Landing page content not relevant".

Which one is it, MSN? What's the problem? And why was it fine for 6 months?

Adcenter will never succeed until it gets rid of it's ridiculous editorial process.

december angel

1:34 pm on Sep 10, 2007 (gmt 0)

5+ Year Member

just similar happened me
put bids up, traffic fell away
didn't get one of those corney emails tho (for that ad group)
just no traffic

msn adcenter is sooooooooo contrary


6:01 pm on Sep 17, 2007 (gmt 0)

5+ Year Member

Their entire editorial system needs a serious overhaul. I'm so sick of overzealous editors constantly disapproving ads, and lack of an easy way to appeal.

The amount of time I spend with Adcenter is getting smaller and smaller. It's not worth the hassle.


11:49 pm on Sep 17, 2007 (gmt 0)

10+ Year Member

We were spending $300/day a year ago, now we are down to $30/day.


2:27 am on Sep 22, 2007 (gmt 0)

10+ Year Member

I logged in today and found that ALL ads were GONE for all of my campaigns! There's just a message there about "you have no ads". I checked and rechecked them all about a 1/2 dozen times because I couldn't believe it.

So I called up customer support and about 10 minutes into holding I figured I'd check my ads again just to make sure I wasn't totally crazy. Whaddya know, they were all back again. Hmmmm. Something's not right.

Then I went back and checked a new campaign I'd started and saw that the ads were disapproved because of junk like rehabguy says..."Inaccessible website - Style guidelines - Technical requirements - Landing page content not relevant"

Totally BS because I have other ads pointing to the exact same landing page with the same KWs (different geotargeting) and they're fine. They even had two more nutty disapproval reasons on a couple of ads--gambling and adult content. Uh no, not even close.

Then I made a new ad with a different headline and it was approved in about 5 minutes.

Come on MSN get it together. I know you guys have got enough money to fix this stuff.


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