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On our main keyword MS has presented our ad just 210 times as opposed to AdWords on the same keyword with the same country selection 10,848 times (search only) so far this month.
I have activated content on MS however after many months have not received one content impression.
Our relative positions are the same on both. CTR is almost exactly the same.
All this works out to just 1.9% comparing one to the other. Is MS that far behind?