Digg.com partners with Microsoft

[ByronM]

Looks like Digg.com chose Microsoft to fill there ads in a deal "like facebook" according to Kevin Rose, Digg's founder.

Looks like MS is up to some deal making to get more impressions. Digg is quite the market for MS to lasso considering the audience!

[pageoneresults]

Digg is quite the market for MS to lasso considering the audience!

I thought Digg's audience was anti MS? Or most of them anyway. ;)

[ByronM]

yeah, thats why the digg article with the blog post has over 300+ comments thus far ;)

Good for MS though.. great market/niche to corner!

[ByronM]

Full press release here:

[microsoft.com...]

Looks good! I'm excited to see the market heat up. It only helps us little guys when the big bullies are fighting amongst themselves ;)

[carguy84]

Too bad ads on digg will never work, given the audience.

[Bewenched]

I wonder if this will have any impact on msn spidering sites that have been tagged in digg?

[rehabguy]

Overall, Digg's users seem to be a very aggressive, liberal group of kids. I can't spend much time there, especially if I read the comments.

I'll be surprised if they will like Microsoft ads, considering Micro$oft is the "evil empire" (ie: they make a profit).

I can't even find the story on Digg! It must have gotten buried by the users.

[grelmar]

Heh, bet Microsoft backed a dumptruck full of cash up to Kevin Rose's house to get the deal.

Good for Kevin, good for the content publisher's market in general - a bit of competition for Google is a good thing.

Bad for Microsoft, though. The audience is all wrong - the kind of person who uses Digg is the kind of person who has AdBlock.

[callivert]

The audience is all wrong - the kind of person who uses Digg is the kind of person who has AdBlock.

There's a core user base with the traits associated with Digg: anti-microsoft, pro-linux, left-wing, environmentalist, gadget-obsessed, tech-literate, geeky, bitchy, nasty, etc.
But like any social organization, there's a much larger group of less committed users. Those people are more diverse, and more characteristic of general internet users.
Digg has been running adsense for a long while now. If the Digg crowd were all the hard core anti-capitalists that their stereotype suggests, the advertising wouldn't work (and Digg wouldn't turn a profit!)

[ByronM]

Funny.. i don't think of digg being anti-capitalist at all.

Sure, some of the nerdy users will filter out ads but thats a minute/finite group of people that do that irregardless of it being MS or Google or anyone for that matter.

More as a security/personal awareness issue than anti-ms.

As for the user base, its anti everything. You have a mix from all groups. Reality has a liberal bias, so its hard for that to not shine through a community driven outlet ;)

I think it will payoff well for microsoft. Adding billions of ad impressions a year, expanding into territory where the topics are more diverse than probably any other website out there. HUGE traffic for many verticals to push advertising/promotion through.

[RhinoFish]

Digg has been running adsense for a long while now. If the Digg crowd were all the hard core anti-capitalists that their stereotype suggests, the advertising wouldn't work (and Digg wouldn't turn a profit!)

Makes me wonder if that was why they switched, wasn't working.

[ByronM]

I think they switched because MS made them an offer they couldn't refuse.

[etechsupport]

Yeah, anyone can not refuse such good offer, I think Microsoft will use digg platform for their marketing purpose as well.