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I'll be surprised if they will like Microsoft ads, considering Micro$oft is the "evil empire" (ie: they make a profit).
I can't even find the story on Digg! It must have gotten buried by the users.
Good for Kevin, good for the content publisher's market in general - a bit of competition for Google is a good thing.
Bad for Microsoft, though. The audience is all wrong - the kind of person who uses Digg is the kind of person who has AdBlock.
The audience is all wrong - the kind of person who uses Digg is the kind of person who has AdBlock.
Sure, some of the nerdy users will filter out ads but thats a minute/finite group of people that do that irregardless of it being MS or Google or anyone for that matter.
More as a security/personal awareness issue than anti-ms.
As for the user base, its anti everything. You have a mix from all groups. Reality has a liberal bias, so its hard for that to not shine through a community driven outlet ;)
I think it will payoff well for microsoft. Adding billions of ad impressions a year, expanding into territory where the topics are more diverse than probably any other website out there. HUGE traffic for many verticals to push advertising/promotion through.