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Looks like MS is up to some deal making to get more impressions. Digg is quite the market for MS to lasso considering the audience!
I'll be surprised if they will like Microsoft ads, considering Micro$oft is the "evil empire" (ie: they make a profit).
I can't even find the story on Digg! It must have gotten buried by the users.
Good for Kevin, good for the content publisher's market in general - a bit of competition for Google is a good thing.
Bad for Microsoft, though. The audience is all wrong - the kind of person who uses Digg is the kind of person who has AdBlock.
The audience is all wrong - the kind of person who uses Digg is the kind of person who has AdBlock.
Sure, some of the nerdy users will filter out ads but thats a minute/finite group of people that do that irregardless of it being MS or Google or anyone for that matter.
More as a security/personal awareness issue than anti-ms.
As for the user base, its anti everything. You have a mix from all groups. Reality has a liberal bias, so its hard for that to not shine through a community driven outlet ;)
I think it will payoff well for microsoft. Adding billions of ad impressions a year, expanding into territory where the topics are more diverse than probably any other website out there. HUGE traffic for many verticals to push advertising/promotion through.
Digg has been running adsense for a long while now. If the Digg crowd were all the hard core anti-capitalists that their stereotype suggests, the advertising wouldn't work (and Digg wouldn't turn a profit!)
Makes me wonder if that was why they switched, wasn't working.