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MSN vs. Google & Yahoo

Question for experienced advertisers

     
1:23 pm on May 5, 2007 (gmt 0)

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I've recently started advertising with Google AdWords and Yahoo. I'm now considering advertising with MSN.

For those who have used all three or at least two, how does MSN compare?

I realize there are probably fewer clicks to be had on MSN right now, but if they are easier to work with than AdWords for example, that fact could offset the lack of clicks to some extent.

Thanks,
FarmBoy

7:22 pm on May 8, 2007 (gmt 0)

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Really depends on target market and industry.
On average across multiple clients, in last 6 months for pay per click:
G: 80%
Y: 15%
M: 5%
9:19 pm on May 10, 2007 (gmt 0)

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MSN conversion is very good. Definitely worth the time and effort trying it out.