Ad Quality Algo Change

Including landing page relevency

[Receptional]

Mel Carson from Adcenter has signalled a change in the ad relevency testing [adcenterblog.spaces.live.com] on Adcenter ads. (Read "Quality Score")

He suggests that the changes are "not radical" but I suspect the effects might be. They include matching keywords to landing page content and checking the landing page for duplicate phrases (could be bad for comparison sites?)

I woudl assume this will improve traffic quality? (Yeh yeh... I know the BIG need is a change ion traffic QUANTITY but "chicken" and "egg" springs to mind.

[LeoXIV]

does AdCenter provide any sample of what constitutes a 'good' landing page?

for one of my KWs, that seems to be disabled, the other 2 that are showing do NOT even have the KW in the landing page.

[BDuns]

This worries me, because MSN has totally blown it when it comes to being accurate on so-called "relevant landing page content." The rejections for relevancy have been totally arbritrary, where "widget" is rejected, but "widgets" is accepted...that kind of stuff. Anyone else have lots of headaches with keyword rejections from MSN?

[LeoXIV]

I am surprized that this topic hasn't got much traction on this forum.

[Tropical Island]

I am surprized that this topic hasn't got much traction on this forum.

Probably because MSN traffic is so low that they are virtually irrelevant.

[ddogg]

My MSN traffic is lower than ever, I suppose this is why. They are making a mistake, I now consider MSN to be irrelevant, that's how low the traffic is.

[thecleaner]

I haven't quite given up on them because their conversions in general I think are better. Their system is weak and probably ran by a bunch of folks that don't even speak good English but their weakness also makes them venerable.

Eventually I will penetrate them as soon as I figure out how :)

I look at it like this. As long as I can do well in google then msn and yahoo should be a cake walk. After all, they are all copying whatever google does and will continue to do so.

So figure out google and the others are gravy. Thats what Im working toward anyway.