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On the other hand, even though the amount of impressions and clicks are about 1/10th of the other two, MSN does have a fairly decent conversion rate.
But in the business I am in, I am not seeing the need to waste my time with MSN anymore. That is just my two cents.
We try to spend money with them but just can't get it done. Campaigns setup almost exactly like they are on Adwords end up spending something like 1/200th what the Adwords campaign does.