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I was wondering if someone could tell me when MSN Adcenter is going to get better? it seemed to get off to a good start....but over the past few months my clicks are down about 50%. Here's a list of things I've noticed that just don't seem to work. I was wondering if anyone noticed the same thing:
#1: the bid estimator tool (I don't know the official name, but I'm hoping this is understood): whenever I enter new keywords, place my bid....MSN gives you estimates: these are NEVER on target..in fact, there are always well off.
#2: the position estimator tool: seems for some keywords, if can bid high enough..and they'll say I'll be #1: i go to search MSN on the keyword....and I'm not even on the 1st page. this function is very unreliable.
#3: High bids for low search volume search terms: for some keywords I noticed you'll have to pay up to $50 to get position #1 on it..and yet, the keyword will have an esitmated 4 impressions per month. I don't get it. I can see paying more coin for higher search volume tools..but for the little ones? why should i when I can still get good listings on those for MUCH less at Google and Yahoo?
#4: Paid Search Results: I've been in PPC for quite some time now......I do have to admit, I don't get the MSN paid search results at all. there just seems to be no rhyme or reason to them. bottom line: maybe its me, but if i had to guess....i'd say maybe 30% of the msn paid search results are irrelevant to the search term. for example: i was looking for phone service..and I did a search on the keyword "time warner digital phone service"...try it and see for yourself: only 2 PPC ads sell this service. 3 more ads are for a direct competitor of the company. 2 more ads are MFA sites.
I'd like to do more business with MSN...but in my opinion, they're the most confusing PPC engine to deal with. to their credit, their customer service is very good and helpful...but still...when it comes to this engine..i just feel like I'm totally lost.
i guess i'm spoiled by google..and i may be the only person here..but I really like yahoo panama. in my mind, MSN has alot of catching up to do. i wonder what their doing to improve.
To be fair - the traffic estimators are poor (in my experience) on all the systems.
I do have some trubles understanding the editorial policies at times, but my biggest issue is still the following KPI:
ROI / investment in time
The ROI rocks, providing "I" does not take into account mamnagement time. The volume is smaller than the other two (but bigger than most), but that would be fine if it was quick. It is the division above that really equates most closely to the wages bill... If that metric works out better on another system for the next task on my list, then best to work on the other PPC system for a while.
That's just me.