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So, if I am targeting the MSN content network, should I use a similar strategy, or is it more keyword related than theme related. If it is keyword related, I would assume that the more keywords, variations of keywords and long tail words the better. But I have no idea, and there is no documentation outlining the logic of how adcenter ads are assigned to the content network.
If a page is about Discount Red Widgets in Phoenix Arizona, do I have just as good of a chance being on that page with a single keyword "Red Widget", or do I need "discount red widgets" or "discount widgets" or the whole long-tail "discount red widgets phoenix arizona"? And, would it make any difference if they were all in the same adgroup or not?