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MSN = low traffic and high costs?

Or is it just me?



6:13 am on Feb 18, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'm just wondering if my experience with AdCenter is similar to what others are seeing ...

So far this month, my AdCenter traffic is about 1/10th my Adwords traffic, and my AdCenter traffic costs over 50% more. This is for the exact same keywords and ads, same bidding strategies used, etc.

I'm barely making a positive ROI from AdCenter and the really low volume has me thinking it's not worth my time.

Another oddity is the way my ROI from AdCenter fluctuates so much on a day to day basis. One day it will be decent, the next day it's actually negative, etc. Both Google and Yahoo are very steady on a day to day basis.

Conversions from AdCenter traffic is actually slighter higher than both Google and Yahoo, however the fact that my AdCenter ads cost 50%+ more nullifies that real quick.

The only thing I can think of to get more traffic from MSN is to use more phrase and/or broad matches, but I assume this will only lower my ROI even more. I won't know until I test it, but I'm pretty sure that's what will happen.

Is my experience with AdCenter similar to yours?


11:24 am on Feb 18, 2007 (gmt 0)

WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Not in the slightest - at the moment MSN = low costs, high conversions, high ROI for me.

Unfortunately the low traffic and the clunky interface makes it a nuisance to deal with, but still very worthwhile.


10:52 am on Feb 19, 2007 (gmt 0)

5+ Year Member

Well MSN search volumes seem to have gone down the pan this month in particular for me. There does seem to be a lot of competition on keywords forcing prices up, my guess is it has become 'swamped' with google slap victims looking for a new advertising platform?


12:30 pm on Feb 19, 2007 (gmt 0)

5+ Year Member

@ Ian Turner

Are you advertising a UK based site if I may ask,

As such, you're get good results from MSN UK?


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