Reporting Variances

Reporting Variances between Keyword and Account Summarys

[appcer]

Hi,

Has any one noticed the differences you get if you run an account summary report and a keyword summary for the same time period.

The account summary report always seems to come out a few ££'s less than the total of the keyword summary.

Any thoughts appreciated..

[Receptional]

You don't get charged for every click. Some are the same person clicking the ad twice. They don't charge twice.