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Reporting Variances

Reporting Variances between Keyword and Account Summarys



9:37 pm on Feb 13, 2007 (gmt 0)

5+ Year Member


Has any one noticed the differences you get if you run an account summary report and a keyword summary for the same time period.

The account summary report always seems to come out a few 's less than the total of the keyword summary.

Any thoughts appreciated..


1:58 pm on Feb 16, 2007 (gmt 0)

You don't get charged for every click. Some are the same person clicking the ad twice. They don't charge twice.