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adcenter tracking parameters

how to track what ad was clicked and others



3:49 am on Feb 5, 2007 (gmt 0)

5+ Year Member

does anyone know the full list of url tracking parameters one can use with adcenter?

in particular, i am interested to track which ad a given visitor clicked on. in google, there is a {creative} parameter which gives a tracking number which can be matched against a particular ad.

any such thing in adcenter?
any other useful parameters available?
-adcenter newbie


4:40 am on Feb 7, 2007 (gmt 0)

10+ Year Member

I think Google Analytics gives an option to track any PPC campaign.

Try using this tool and get a google analytics account :)




11:15 am on Feb 7, 2007 (gmt 0)

5+ Year Member

cool, thanks very much for the tip. looks interesting, although i don't know if that's the ideal solution for me. i use a different analytics system already.

i'm really just after the equivalent of {creative} in msn...



12:04 pm on Feb 7, 2007 (gmt 0)

5+ Year Member

I think you are looking for {AdId}.

Here is a list of all possible tags (4th post):



11:12 am on Feb 8, 2007 (gmt 0)

5+ Year Member

yaay! thanks peer_esv, that's exactly what i was looking for.

btw, i'm no software developer myself and i got lost on that site trying to follow-up. could you kindly just confirm/deny/elaborate on the following?

i guess you just add these parameters to the url the same way as in google, right? for example:

www.mysite.com/llanding-page.php?keyword={keyword}&matchtype={MatchType}&ad={AdId} etc...

using this syntax, will the landing url have those parameters dynamically inserted, without any other development or setup on the campaign side?

and also, where do i find out the matching codes for the ads so i can line up the data? i can't find where to get it in the reports section, and i don't use the API myself... the adcenter help section is no help on this matter...


3:39 am on Feb 14, 2007 (gmt 0)

10+ Year Member

Thanks even I will try that


5:42 pm on Feb 19, 2007 (gmt 0)

5+ Year Member

Hi ssling,

I confirm that you can just put the tags in the url. Then MSN inserts the values without any further configuration.

I don't know about the reporting on the AdCenter. Everytime i login to adcenter i end up getting getting anoyed because it's so incredibily slow.

Our platform have everything integrated with the API and we get the adid as a column in the API reports. We can therfore easily map conversions with cost.


Peer Jakobsen

[edited by: tedster at 11:43 pm (utc) on Oct. 16, 2008]


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