New Content AdCenter

Email that I just received says that I opted in

[TomWaits]

Inconveniently, nothing in the FAQ says how one opts out of this stupid thing. There's no way I'm letting them take my money for content on MSN.

[adCenter411]

Hi TomWaits,
There should be a Content Ads team email address in the email you received (4th paragraph) that you can mail to opt out of Content Ads. Alternately you can contact adCenter Support to opt out.

Thanks,
adCenter411

[herb]

You will need your ID number from your account and be aware of the Nov 27th date to opt-out.

[LeoXIV]

is this limited to US accounts?

[spacedog]

I have not received any email of this sort. Is it going to apply to all MSN advertisers in the USA automatically unless we proactively opt out? I see nothing in the adCenter interface which describes content advertising, or explains how to opt out (or opt in if that's possible). Historically, content advertising has a far lower conversion rate than search engine advertising, so if MSN is going to institute this new option, it MUST allow advertisers to have different bids for search and for content ads. And of course it must allow advertisers to opt completely out of having their ads shown on content networks. Otherwise a lot of advertisers are going to suddenly lose a lot of money and be very angry about it.

[adCenter411]

Hi Spacedog,
This email went out to a small group of advertisers whose adCenter campaigns contained keywords that matched well to the web page content where Content Ads are being distributed. Customers who received this email have 2 choices:

(1) Don’t migrate by requesting to not be migrated to the new adCenter Beta site and into the Content Ads pilot. Directions on how to make this request are included in the e-mail sent to advertisers. Please note that requests to not migrate must be received by November 27, 2006.

(2) Migrate to the Content Ads pilot and have ads distributed on the Microsoft network (this includes pages on sites such as MSN Travel). Advertisers who decide to migrate will always have the option to turn off content distribution or to create search-only, content-only or hybrid (content and search) ad groups.

Advertisers who do select to access content distribution will have the option to set different bid prices for content clicks and search clicks. Reporting is also offered that segments advertising activity based upon click type.

LeoXIV - Please note that content ads are currently in US pilot, as we plan to extend the pilot to additional markets we will let you know.

Thanks!
adCenter411

[LeoXIV]

thanks adCenter411 for the info.

[RhinoFish]

emails are so unreliable that I'd like to see notices inside our accounts as well. if MSN decides to make it a "opt out of migrating" and you never get the email and content fires up on a given date, the advertiser has been done wrong, in my opinion.

either make it an opt-in or notify within the account (in addition to emailing). it's my opinion that doing both would be best and doing neither is a poor choice.

[Receptional]

That's a great idea Rhino - as long as the notices aren't pop-ups, but are "inline" notices ala Adwords.