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My question now is this how will I increase my ctr in msn? Here is the problem I see it ctr will not increase unless an ad is clicked but how will that happen if the ad is not shown.
Any tips on how to go about this?
Increasing the clicks will then give your ads some data and then give the opportunity for the ad to build a quality score. Once you have a good CTR and high QS you will then be able to reduce the CPC price.