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Microsoft to Launch Digital Advertising Solutions

     

engine

1:35 pm on Sep 26, 2006 (gmt 0)

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At Advertising Week 2006, Microsoft Corp. will announce the worldwide launch of Microsoft® Digital Advertising Solutions in a move that combines the company’s broad set of global advertising products and services into a unified offering for advertisers. Microsoft Digital Advertising Solutions is designed to connect advertisers with their target audiences across such devices as PCs, Xbox® video game systems, Web-enabled mobile phones and personal digital assistants (PDAs).

Joanne Bradford, corporate vice president of global sales and marketing and chief media revenue officer at Microsoft, said Microsoft Digital Advertising Solutions is a response to one of advertisers’ key challenges. “As today’s consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium,” she said. “Microsoft is uniquely positioned because of our extensive global audience, high level of consumer engagement, and engaging ad opportunities across Microsoft’s platform to connect advertisers with a million different audiences of one. We’re addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads.”

Microsoft to Launch Digital Advertising Solutions [microsoft.com]
[advertising.microsoft.com...]

weeks

3:27 pm on Sep 26, 2006 (gmt 0)

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So, when you crank-up Word to create a document, instead of seeing the Microsoft logo and legal lines, you'll get a pitch from a sponsor?

PaulHudson

3:42 pm on Sep 26, 2006 (gmt 0)

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How about sending an email or text message and having PPC ads displayed based on the content of your message?

PaulHudson

3:42 pm on Sep 26, 2006 (gmt 0)

10+ Year Member



How about sending an email or text message and having PPC ads displayed based on the content of your message?

Erku

7:46 pm on Sep 26, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is this only for advertisers or for publishers too?