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At Advertising Week 2006, Microsoft Corp. will announce the worldwide launch of Microsoft® Digital Advertising Solutions in a move that combines the company’s broad set of global advertising products and services into a unified offering for advertisers. Microsoft Digital Advertising Solutions is designed to connect advertisers with their target audiences across such devices as PCs, Xbox® video game systems, Web-enabled mobile phones and personal digital assistants (PDAs).
Joanne Bradford, corporate vice president of global sales and marketing and chief media revenue officer at Microsoft, said Microsoft Digital Advertising Solutions is a response to one of advertisers’ key challenges. “As today’s consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium,” she said. “Microsoft is uniquely positioned because of our extensive global audience, high level of consumer engagement, and engaging ad opportunities across Microsoft’s platform to connect advertisers with a million different audiences of one. We’re addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads.”