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Rejected Keywords



10:50 am on Aug 20, 2006 (gmt 0)

10+ Year Member


Could you please help me (us) with this one?

Right after the UK launch last Tuesday, I start getting dozens of emails with dozens of rejected keywords.

Just 2 examples:

1. Landing page about hotels town – keywords: hotelstown – rejected, townhotels – rejected; status details: Landing page content not relevant!?!?

hotel town – OK – keyword approved
hotels town – OK – keyword approved

2. Landing page about flights country – keywords: flightscountry – rejected, countryflights – rejected; status details: Landing page content not relevant!?!?

flight country – OK – keyword approved
flights country – OK - keyword approved

I don’t even know what comment to add to emphasize the absurdity of this!?

OBVIOUSLY – all those keywords should be approved
OBVIOUSLY – a page about hotels town IS relevant to hotelstown and a page about flights country IS relevant to flightscountry!

Does this really mean that the msn algorithm is looking to find hotelstown on the a page about hotels town? And because it’s not there and it will never be, then – the algorithm decides that the landing page content is not relevant?!

In this case – the algorithm / the system is just broken!

It is broken because

A. this behaviour does not make any sense.

B. all the other players – major (Google Adwords, Overture/YSM or not – accept this type of keywords and approve them

C. many many people search this way and consequently advertisers bid on those keywords

D. and last – but not least - because the msn system worked well WITH those keywords – ALL approved during the UK pilot – but, unfortunately it’s not the case any more

I’d like to add that I have now hundreds of similar rejected keywords and this is annoying, (again) absurd, frustrating and dramatically affecting traffic and profit

P.S. I hope that no one will come up with the idea of filling in that appeal form in order to get all those keywords up and running. It will probably take a week to do this! The only decent solution would be for the adCenter to fix this and the keyword status to get back to approved (from rejected).


3:19 pm on Aug 20, 2006 (gmt 0)

5+ Year Member

I'm facing the same problem as you.

Really hate the feeling. Can't imagine appealing all the keywords which I was told to do so.


6:10 pm on Aug 20, 2006 (gmt 0)

5+ Year Member

I also had a great campaign running, the most successful keywords were spelling mistakes of the real keywords.
for example, shevrolet instead of Chevrolet or bmv instead of BMW.
today I received an email that rejected all the keywords with the spelling mistakes.
This is so dumb.
Why won't msn let me bid on spelling mistakes?


7:30 pm on Aug 20, 2006 (gmt 0)

10+ Year Member

You'll have to file an appeal for the rejected keywords and they'll probably approve them. I have this issue sometimes as well. I wish I could tell you why they do it, but there seems to be no rhyme or reason to the rejections.

Sometimes I'll have a whole slew of words approved--misspellings, plurals, variations and all. Other times, the rejects come and there's no pattern that I can discern.


7:35 pm on Aug 20, 2006 (gmt 0)

10+ Year Member

Sorry Lorymar, I only skimmed your post and didn't see your comment about the appeal issue. Unfortunately, I know of no other way to get around it. I haven't found anyone that will do the appeals for you or anyone that can override the rejects. You have to play their game their way because it's their field and their ball.

If I were you, I would file the appeals but continue to try to get someone to fix the bug. Things like this don't always get fixed quickly. It's bizarre that the words were ok during the UK pilot but are rejected now.

Great White Shark

3:24 pm on Aug 21, 2006 (gmt 0)

5+ Year Member

Im joining the club. 1000+ keywords rejected.


5:09 pm on Aug 21, 2006 (gmt 0)

5+ Year Member

Yeah this really sucks. I love how you can have a successful order gutted by these rejections thats seem to come out of the blue, at any time, even after your keywords were already approved.


5:27 pm on Aug 21, 2006 (gmt 0)

5+ Year Member

I appeal quite a few times.

They do approve, but it is a long a tedious process.

Having to go through every ad group with Group ID and keywords ID. I really hate it.


7:50 am on Aug 25, 2006 (gmt 0)

10+ Year Member


Do you have any input?

I am asking again because I’ve noticed that you generally help solving issues raised in this forum.

I already got +100 emails with +200 rejected keywords.
And they keep coming!

Those keywords brought important traffic / revenue in the first 5 weeks; not any more!

(Again) why would the system consider that the landing page content is not relevant for hoteltown but it IS relevant for townhotel.

Or townhotels relevant but hotelstown NOT relevant, etc., etc., etc!

Is Microsoft / adCenter team currently doing something to fix this?


8:58 am on Aug 25, 2006 (gmt 0)

10+ Year Member

I am sure MSN are fully aware now that the appeals template idea is a poor one. I'm just hoping that they are working on a better overall system because considerable improvements need to be made.

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