70% increase in MSN ad Traffic

Phase out of Overture

[johnser]

>>>>>"We will be increasing traffic by approximately 70% from our current levels from Monday February 27th. You should begin to see an impact on Tuesday February 28th"

Just got the word direct from our Rep

Only a 70% increase from a small base might not be that much however....

[tejashah]

We should definitely see increase our quality traffic. We have been asking for increased traffic for the longest time and they heard us. :)

[Receptional]

The official MSN announcement is here [blogs.msdn.com]

The start date looks to be today, so that could hurt Yahoo a bit. It will be interesting to see if the traffic quality goes up or down on sites now. My own tests are too small to generate statistically relevent conversion data at the momement as I don't have many US clients, so I'll be looking at the boards with interest.