Forum Moderators: werty
The tools at the bottom of the page are quite interesting, particularly the 'search funnel' and 'demographic prediction'.
On the demographic prediction, there seem to be a few strange results. Not sure if it's based upon passport data or another data source.
Overall, very much worthwhile to take some time to play.
After a while it'll be pretty useful, I bet.
Oh, and I use the 'IE Tab' Firefox extension to view the tools with no problem. It runs an instance of IE within FF.
So maybe these would be more accurately labeled as tools for discovering things about Passport users, and not web users as a whole.
So maybe these would be more accurately labeled as tools for discovering things about Passport users, and not web users as a whole.
Hmm. Maybe. They do say, of course, that the data supplied is for proof of concept only. Maybe they have the ability to enlarge the sample at some point?
To me, though, take off the ".com" on those and look at the query and I think you get more logical results.
Also, it may well be that more women look at the tractor site itself - whilst their husbands are on the tractors, the wives are doing the admin!
Dixon.
