Forum Moderators: werty
Google Phrase Matching:
Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes," your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query. For example, your ad will appear for the query red tennis shoes but not for shoes for tennis. Phrase matching is more targeted than broad matching, but slightly more flexible than exact matching. To ensure your ads are as targeted as they can be, you may want to include at least two descriptive words in your keyword phrases.
So for Google Phrase Matching the keywords have to be in the same order and there can be other keywords too.
For MSN they can be in any order. But it also doesn't say if there can be other keywords too. So that's the question.
