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[webmasterworld.com] by engine - 5:14 pm on Jul 24, 2013 (utc +1)
My sites are up to 45% on mobile devices. But they are useful out and about. I thought it was high when it hit 25% over a year and a half ago and then I rebuilt with a responsive design and it started doing even better.
I have done mobile domains, m dot versions, pretty much everything and it didn't work until doing it all together.
At this point, some good planning and code can create one set of code that looks good on everything. Start building for the tiniest of screens and then keep adding stuff to it when the screen size is read as being bigger. In may case, I shift ads and content around, adding more ads in the space of larger screens that would have been blank before. The result is more revenue with partnerships that I couldn't do before.
If on mobile, fewer ads or different ads show. Mostly it is about trying to sell my native apps for that platform to those users. You Mr customer are on this page about this topic and are looking at it on a iPad, want to buy the iPad app for it? Very targeted and a app sale gets me more than a third party ad.
So in my view, a mobile strategy is critical. Even more so when my competition doesn't do it.