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Apple Challenges iPhone Trademark Loss In Brazil

     
6:58 pm on Feb 14, 2013 (gmt 0)

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Apple Inc, which lost the rights to its iPhone trademark in Brazil on Wednesday, is challenging the ruling by Brazil's copyright regulator to prevent local firm Gradiente Eletronica SA from using the "iphone" brand name.

The regulator, Inpi, ruled on Wednesday that the rights to the trademark belong to Gradiente, prompting California-based Apple to request that the decision be reviewed in Latin America's largest market.

Apple Challenges iPhone Trademark Loss In Brazil [reuters.com]
9:10 pm on Feb 14, 2013 (gmt 0)

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What a misleading headline! (Reuters, not WebmasterWorld) Apple didn't "lose" the trademark; the Brazilian court ruled that they never had the trademark, because someone else already owned it.

You'd think a company would check this detail beforehand though wouldn't you? And, conversely, that it wouldn't take five years for another company to notice you're using their trademark?