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Apple is once again slashing the minimum amount it charges advertisers to run a campaign on its iAd mobile ad system and boosting the amount it pays mobile app developers, Ad Age has learned.
Advertisers will now have to spend just $100,000 for Apple mobile campaigns running in iPhone and iPad apps, down from a previous $500,000 threshold and a significant reduction from the initial starting price of $1 million in 2010, when Steve Jobs unveiled Apple's first ad product.
In addition, app developers will receive 70% of ad revenues from iAds running on their apps, vs. their previous 60% cut.