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Apple Drops iAd Pricing As Mobile Ad Share Declines

     
6:12 pm on Feb 15, 2012 (gmt 0)

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Apple Drops iAd Pricing As Mobile Ad Share Declines [adage.com]
Apple is once again slashing the minimum amount it charges advertisers to run a campaign on its iAd mobile ad system and boosting the amount it pays mobile app developers, Ad Age has learned.

Advertisers will now have to spend just $100,000 for Apple mobile campaigns running in iPhone and iPad apps, down from a previous $500,000 threshold and a significant reduction from the initial starting price of $1 million in 2010, when Steve Jobs unveiled Apple's first ad product.

In addition, app developers will receive 70% of ad revenues from iAds running on their apps, vs. their previous 60% cut.
6:17 pm on Feb 15, 2012 (gmt 0)

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$1000,000.00 is still unrealistic for most companies.

Marshall
6:38 pm on Feb 15, 2012 (gmt 0)

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I imagine this will decrease even further in the near future. Only large brands can afford $100K and I'm not sure what kind of ROI they could expect in this relatively new marketplace.
7:21 pm on Feb 15, 2012 (gmt 0)

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The price still encourages only big brand and political types to advertise, they should have reduced the minimum to zero.

[edited by: Sgt_Kickaxe at 7:22 pm (utc) on Feb 15, 2012]

7:22 pm on Feb 15, 2012 (gmt 0)

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In all seriousness, let's say you are a car manufacturer, how many people are really going to click on that ad? That being said, I doubt the ROI is that good. And if you are a popular restaurant, do you really need that type of ad? I think their pricing is based on their ego and not reality.

Marshall
7:53 pm on Feb 15, 2012 (gmt 0)

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ruh roh..

Is iAd CPC or CPM?
1:05 am on Feb 16, 2012 (gmt 0)

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I think their pricing is based on their ego and not reality.


*winner*

Give it time... iAd will vanish.
9:48 pm on Feb 25, 2012 (gmt 0)

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Can someone tell me if Apple allows AdMob ads in it's apps?
 

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