Apple® today announced financial results for its fiscal 2010 fourth quarter ended September 25, 2010. The Company posted record revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share. These results compare to revenue of $12.21 billion and net quarterly profit of $2.53 billion, or $2.77 per diluted share, in the year-ago quarter. Gross margin was 36.9 percent compared to 41.8 percent in the year-ago quarter. International sales accounted for 57 percent of the quarter’s revenue.
1:45 am on Oct 19, 2010 (gmt 0)
It's good to be apple. For all their flaws, they do know how to innovate and market.
I still can't shake the association with forrest gump though. One less thing to worry about.
4:12 am on Oct 19, 2010 (gmt 0)
Hipster Generation won't be around for ever. Enjoy it now while you can AAPL! :)
7:54 am on Oct 19, 2010 (gmt 0)
Funny how Apply fans envision themselves hip by embracing each and every innovation released by the iFather unknowing how sheeplike they appear to the more informed user.
10:18 am on Oct 19, 2010 (gmt 0)
They do know how to innovate
Also, so true.
Just thinking of the change in the market following the whole iPod and iPhone 'revolution'. For better, or for worse, and whether or not they can claim full credit for them, Apple have done a great job at attempting to engineer solutions to common problems.
Regardless of where Apple goes from here, they should be proud of what they've done.
Well done, fruit company. Well done.
12:14 pm on Oct 19, 2010 (gmt 0)
Apple has many extremely loyal users, the marketing of the products is great.
There aren't a lot of companies tha can pull this off. Bose comes to mind too. Audoiphiles would never buy their speakers, but their marketing department has convinced the average Joe that their over-priced equipment is a great deal.
Perception is reality for the consumer, so it's a win-win.
BTW - All of my family members owns Bose equipment and I've never said anything negative about that company to them. That said, they all looked at me like I was a cheapskate when they saw my PSB speakers. (They have no idea how much I paid for them...).
Hey, good for Apple.
1:12 pm on Oct 19, 2010 (gmt 0)
I don't buy Bose just as i don't buy Apple. There is much better pro-sumer gear in audio than Bose and there is much better value in hardware than Apple.
I wouldn't mind paying a premium for Apple hardware if it was worth it, but it isn't. Its made in the same Chinese factories by the same poverty stricken labor, re-imported with the same components that the more affordable HP/Sony/Lenovo systems have and marked up 40-50% more.
2:21 pm on Oct 19, 2010 (gmt 0)
It's funny how many "record revenue" news we're hearing, I guess the crisis is really over ... or is it? Crisis = best way to cut costs.
12:16 am on Oct 20, 2010 (gmt 0)
I was all MS all the way, saying Apple had inferior products, high prices, and were behind technically. I was correct through around 2003. Then they got onto Intel CPU and made OS X. Then they made iPods which completely changed the world of digital media. Then they made iPhone which completely changed and is changing the world of cell phones. Then they made iPad, which is now changing the world of computing (again).
None is perfect, none is cheap, and none is what everybody needs. But they are pushing our boundaries in the same way that innovators like Google and Facebook are, and the fact that my 85 year-old Mom couldn't use a PC after years of training, but was using the iPad after 10 minutes, and that my 13 year old son craves i<whatever> because it's what his friends have and think is great suggests that Apple may have found something that people want.
I think the only question is whether they can maintain their market share over time.
12:34 am on Oct 20, 2010 (gmt 0)
much better value in hardware than Apple
it's not the hardware that makes some of us prefer Apple.
I rarely have to think about my hardware, because it all just works.
I like Apple computers because they make ME more productive.
4:07 am on Oct 20, 2010 (gmt 0)
hm, All my stuff just works too...and its not apple.
7:39 pm on Oct 21, 2010 (gmt 0)
sublime1 - OS X came out long before they went to intel CPUs. I'd still pit my g4 iBook against any early 2000's PC.
1:40 am on Oct 22, 2010 (gmt 0)
It's funny how some techies still get hung up about Apple fans and fanboys, or whatever.
True, some of us have been using Apple products for 20 years (in my case because their products kept my business going when PC alternatives either were not up to scratch or failed).
But their market now is so large, that talk of fanboys is ridiculous.
Working in the 'creative' industry, I'm actually more critical of Apple now than back in the pre-OSX/iProduct days.
They don't seem to care too much about us professional creatives anymore. And from a usability point of view, it all went downhill when the *nix geeks arrived with OS X.