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Apple Acquires Mapping Software Firm, Poly9

     
1:52 pm on Jul 15, 2010 (gmt 0)

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Apple Acquires Mapping Software Firm, Poly9 [theregister.co.uk]
Apple has acquired the French-Canadian mapping-software firm Poly9 and moved the company's braintrust to the Cupertino mothership.

This news comes from the Quebec daily Le Soleil in an article with a title that emphasizes that the acquisition was for Poly9's talent more than its products: "Apple achète des cerveaux de Québec" — "Apple acquires brains of Quebec," essentially.

Brains, not assets, are what Poly9 provides — the company doesn't have its own map database, but instead develops APIs that use others' map assets.
2:46 pm on July 15, 2010 (gmt 0)

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This looks like a move to replace Google Maps on Apple products.
 

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