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This is from a utility app on the iPhone 4 with Appleís new mobile ad network, iAD, integrated. The developer posted details of his earnings onto Hacker News and Iím sure Apple will enjoy a little positive press because the returns are outstanding.
Click Through Rates are around five times higher and iAdís eCPM (Effective cost-per-thousand impressions) Ė which is calculated by dividing total earnings by total number of impressions in thousands Ė is off the charts in comparison to one developers Ad-Mobís results above.