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Apple "Get a Mac" campaign voted campaign of the decade

     

travelin cat

7:42 pm on Dec 14, 2009 (gmt 0)

WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Apple always diverged from the "speeds and feeds" ads associated with the computer category, but the brand really defined itself with the 2006 launch of TBWA\Media Arts Lab's "Get a Mac" campaig

From AdWeek [bestofthe2000s.com]

swa66

11:28 pm on Dec 14, 2009 (gmt 0)

WebmasterWorld Senior Member swa66 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Apple also was named
- Brand of the decade
- The ipod was also product of the decade
- Jobs got the Marketeer of the decade
- nike + (ipod) got the digital campaign of the decade
- Apple's silhouettes also got the out of home ad of the decade

See all of them, at [bestofthe2000s.com...]

Apple is the big winner here, with Google in a clear second place.

weeks

10:58 pm on Dec 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Note, however, that as good as the ads were, the products did what they said they would do--and usually more. Most people find the experience of purchasing and starting up a any Apple product to be delightful, be it the iPhone, iPod or a computer.

That's job one when building a brand.

 

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