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Apple "Get a Mac" campaign voted campaign of the decade

     
7:42 pm on Dec 14, 2009 (gmt 0)

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Apple always diverged from the "speeds and feeds" ads associated with the computer category, but the brand really defined itself with the 2006 launch of TBWA\Media Arts Lab's "Get a Mac" campaig

From AdWeek [bestofthe2000s.com]

11:28 pm on Dec 14, 2009 (gmt 0)

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Apple also was named
- Brand of the decade
- The ipod was also product of the decade
- Jobs got the Marketeer of the decade
- nike + (ipod) got the digital campaign of the decade
- Apple's silhouettes also got the out of home ad of the decade

See all of them, at [bestofthe2000s.com...]

Apple is the big winner here, with Google in a clear second place.

10:58 pm on Dec 16, 2009 (gmt 0)

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Note, however, that as good as the ads were, the products did what they said they would do--and usually more. Most people find the experience of purchasing and starting up a any Apple product to be delightful, be it the iPhone, iPod or a computer.

That's job one when building a brand.