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It is more then useful, you can find (or at least you could in the past) about every vendor of Mac products large and small. Many offer hands on demos and most provide special pricing only for the show. Some of the pricing is so good that I have bought products I never cared about and use rarely!
It's also a chance to meet small independent developers that make esoteric software/hardware that cannot afford to advertise. Many times you will never know they exist without taking the time to visit the developers area at the show.
In the past there was a lot of freebies handed out. One year I picked up 13 shirts, 3 hats and I can't recall now much other stuff. That generally ended a few years ago.
It's also the place for Apple to introduce new products... or at least it was :(
Yeah, the swag isn't what it was at any of the shows. I did score a very cool umbrella last year, which my wife enjoys.
Golden Age over? When did it begin? Apple has always been an innovative company, and it will continue with or without The Steve.
Apple has always been an innovative company, and it will continue...
That would be highly unusual for a company. I agree that Jobs, while key, isn't the primary reason for Apple's success. But it is very tough to continue to innovate AND maintain a shelf of mature products and brands. Somewhere out there is the next Apple-like tech company. I don't think it will be Apple. Or Google.
You heard from me first, t cat. The innovation isn't going to be rolling out of Apple like it has been in recent years.
(Still, Apple's ability to make money might not slow for many years. I'd hold onto their stock.)
It's over and it'll never be the same.
In fact there are loads of rumors that Apple will be at CES next year. Other rumors were going around that CES officials were trying to get some of the vendors exhibiting at Macworld to sign up for CES next year.
It's the end of an era.... kind of sad.