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The optimization of Search, Gmail, Calendar and Reader for the iPhone is the latest step in Google's mobile march.
One day after Google announced Apple's iPhone was the most frequently searched word in 2007, Google Dec. 5 released an application that lets users access the company's search, Gmail, Calendar and other applications on the popular device.
Google Enables Additional Apps for the iPhone [eweek.com]
Google is going to let no one be a major player in mobile, except themselves. They are going to use the same plan they have always used--free, easy and effective.
If you're too lazy to look at it, it's an attempt to give many phones iPhone-like functionality. I do not understand Zumobi's business model. The technology is pretty cool, but why would marketers waste their resources building a channel they would have to lease?