Does anyone know where Bing pulls information for doctor and dentist profiles and how to optimize it?
For instance, if you type "doctor" or "dentist" in Bing, it will give you a section like business cards at the top of the page of local doctors or dentists in your area. Some listings have photos and some don't. I would like to optimize a listing in this section, but don't know where to start. I tried to do a little research, but it doesn't see consistent. If you click on a profile (with a photo) it shows view on "Doctor.com", "Vitals" and "Healthgrades" at the bottom of the listing (like Bing is pulling from these sites). But, clicking the link to these sites does not always show the same doctor's image and sometimes the profiles are not claimed.
I have optimized my Doctor.com, Vitals and Healthgrades profiles, but Bing is still not pulling this information. Is there another site or sites that needs to be optimized to get Bing to update the doctor's photo in the business cards like section?
Thanks in advance!