I inherited a small local business website that had used the premium GoDaddy features "Search Engine Visibility" & "Business Registration" ($60 and $5/year respectively).
I can say without question neither feature demonstrated any value.
None of the yellow pages got anything.
None of the local search portals got anything.
The tools were essentially useless.
The advice was worse than useless.
The advice, such as it was, was pre-Panda.
One of the tools let you compare rankings at "altavista", a search engine that no longer exists.
The most useful advice was to "get a listing at yp.com".
Worthless.