joined:Nov 25, 2014
I would love some clear advice on this. I've seen various guides but I'm a tad confused as to what the best course of action would be in my situation.
To explain, I work for a company which has about a dozen or so physical stores throughout the UK and I have claimed & verified Google local business pages for each of these locations. Each Google business page points to the our homepage.
The problem that I have is we offer a fairly diverse range of products and services and I was wondering what the best way of targeting more of the keywords based on these services would be.
I've set my search location to match up with the town and city of our branches and we seem to be doing well in the 3/7 packs for a couple of key phrases, but don't come up at all for ones we would consider important.
My plan was to create location specific pages and to include all of our services (and so targeting these keywords we don't appear for in local search) on these pages.
However, would this harm local search performance for the keywords we are already prominent for as these new pages would of course have no links (other than internal ones) pointing at it. Would creating these pages even help to target these new phrases? I would of course make sure that our citations also include these services (if they don't already!). Is it still best practice to link and embed a Google map? If so having a unique page for each store would be the best way of including these.
Alternatively, would creating a single new page with the NAP details of each store alongside text which explains the business operations & services help to target more keywords for each location if I linked each G+ Local account to this page?
The reason I would like to do one of these two methods is that I can then link to each G+ page in order to make it way easier for people to leave reviews.
Alternatively again, would it be worth leaving the local pages as they are and instead modifying the homepage itself by adding on a bit more text to target these additional keywords? Obviously I would have to come up with another way of enabling people to easily leave reviews, but of course most of our links are pointing at the homepage.
Any advice would be gratefully received. Thank you.