Here is the official Google announcement too that explains more about it: [googleandyourbusiness.blogspot.com
In the pre-launch demo I had with the Google My Business management team a couple months ago I just kept thinking about how much of the confusion this update was going to clear. Then when I got my demo account last week so I could actually start working with it, I could see how much more integrated and streamlined was going to make things. So much easier for SMBs that are trying to do it themselves!
Most local search consultants I work with are telling me the majority of their client accounts are upgraded - even many overseas and they re usually last to get upupdates.
Has anyone here been upgraded yet and had a chance to look around? What do you think so far?