joined:June 10, 2013
We're a "local" company offering a national service to hire widgets from a single location. We currently rank top 3 for our main keyphrase (widget hire) on both Google and Bing.
However, when the search is localised (ie widget hire [placename]), we drop to pages 5 - 10 of the serps. Aside from the old-school method of stuffing a list of place names in the footer (something I've never liked) and localised Adwords, what steps can I take to rank well for "national" placenames?