Welcome to WebmasterWorld Guest from 54.147.10.12

Forum Moderators: anallawalla & bakedjake

Message Too Old, No Replies

Local Search Ranking Factors 2012

     
9:13 am on Jun 26, 2012 (gmt 0)

Moderator from US 

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 11, 2000
posts:11317
votes: 169


David Mihm's Local (Google) Search Ranking Factors for 2012 has recently been published, and once again I'm linking to it as a standard industry resource....

Local Search Ranking Factors 2012
Published June 11, 2012
http://www.davidmihm.com/local-search-ranking-factors.shtml [davidmihm.com]

The survey polls leading local SEOs for relative importance of local search ranking factors in the following main areas...

Place Page Criteria
Off-Place Page/Off-Site Criteria
Website Criteria
Review Criteria
Social/Mobile Criteria

Results were then tabulated via inverse scoring, where the #1 ranked factor received the most "points" for that question, and the lowest-ranked factor received the fewest points. Thus, the more factors deemed irrelevant by a particular respondent, the heavier the weight given to the factors that they did rank.

An impressive survey that's basic reading for anyone seriously interested in local search.

Ove

10:14 am on June 26, 2012 (gmt 0)

Senior Member from SE 

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 24, 2001
posts: 786
votes: 0


Top stuff
8:25 pm on June 28, 2012 (gmt 0)

Preferred Member

5+ Year Member

joined:Jan 6, 2011
posts:466
votes: 0


Thanks again RC
8:39 pm on Sept 25, 2012 (gmt 0)

New User

joined:Apr 13, 2012
posts: 33
votes: 0


Awesome! Thanks for sharing this.