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How do I let google link to sub-pages in the search result

google and sub-page in search result

     

bwakkie

8:29 am on May 31, 2012 (gmt 0)

5+ Year Member


I noticed (it might be there for a while) that on some search results in Google there are links directly to sub-pages of the site.

How does this work?

cheers

g1smd

8:43 am on May 31, 2012 (gmt 0)

WebmasterWorld Senior Member g1smd is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Google chooses those at their discretion. You can't influence the initial choice.

You can tell it to not choose certain pages via a setting in webmastertools.

lucy24

9:38 am on May 31, 2012 (gmt 0)

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



By "sub-pages" do you mean fragments? There probably has to be an anchor directly attached to a heading. I don't think anyone knows what the exact cutoff is, or if there are other variables. Mine tend to be h3 on pages with no h1.

g1smd

9:48 am on May 31, 2012 (gmt 0)

WebmasterWorld Senior Member g1smd is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I took the question to be all about sitelinks rather than named anchors, but either of those is a possibility.

Robert Charlton

7:57 am on Jun 2, 2012 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Which is it? You can influence named anchors.

"Sitelinks" are generally the most popular 4-6 pages linked to from your home page, but usually only appear when a site is dominant for a search query. Usually, a site is dominant for a search on its own domain name, so Sitelinks will appear then, but results vary greatly on how important a site is for a given query.

"Named anchors" are sections of a page. Check out this early discussion of them, where the vocabulary wasn't quite precise because we hadn't seen them before, and we at first thought they were a variety of Sitelink....

Page Fragment Navigation in Mini Sitelinks - and snippet!
http://www.webmasterworld.com/google/3977406.htm [webmasterworld.com]
 

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