I have a competitor that ranks in Google Search for a Top Dollar Keyword in the organic rankings with the normal result, however just below that it shows another result that contains the Local City Name followed by their business name.
In the URL they have domain.com > Local
and below the description data it shows a map for a totally different location as this competitor only has one location...
Once clicking on the link I found that it has everything in the title, description and h1 and body content in footer that talks about the local area but not their product.
and when you click the breadcrumbs you can go back to a directory of all the other cities and states they are targeting with doorway pages with the same layout however the anchor text is cityname+keyword
How are they getting away with this?